3 “Selfless” Self-Promotion Strategies Made Simple
Self-promotion can be a tricky thing to navigate with the fear that we might come off sounding too boastful. I share my tips for highlighting your big wins, without the brag.
VUCA and Your Value: What’s Your Antidote?
The term VUCA was first used in the military to describe the Post-Cold War world, one plagued by volatility, uncertainty, complexity and ambiguity. Today, CEOs, managers and business experts have adopted VUCA to describe a new business landscape marked by a lack of stability, certainty, simplicity and clarity. In our current culture and business climate,..
How Color Represents Your Brand and Influences Your Clients
You may have noticed that we love the color red at Impagination. At a meeting with fellow entrepreneurs, a new contact who had seen some of our recent content asked me, “why red?” Red, a big part of Impagination’s brand, is the lifeblood that runs through so many of our communications — with good reason!..
6 Pro Tips to Prepare for the Lens
If you wince at your headshot, this post is for you. It can be intimidating to have headshots taken, then to select the one that captures how you look, not to mention how it reflects your brand and persona. Your image is often the first impression for someone looking to get to know, like and..
Are You Branding Like a Pastry Chef?
I was at a wedding recently where the dessert table was festooned with a dozen cakes all the same size, all with the same white icing. Each cake featured a unique edible flower to differentiate it from the others. When it came time to “cut the cake”, we learned each cake was made from a..
How do you leave your mark?
Your brand is what distinguishes you, allowing you to stand out, charge more and eliminate your competition. From the days when companies would literally brand their shipping containers and livestock, to the symbolic ways businesses and professionals brand themselves now, it has always been important to leave your authentic mark in the minds and hearts of your best clients or customers.
Is What’s Old New Again?
So after 15 years, instead of a brochure that is filed and forgotten, our network continues to be thrilled to receive, display and share our captivating cube promotion. Now that’s the return on investment we seek for all of our clients!
5 Tips For Taking The Dreaded Profile Photo
Did you know that your image sets an impression within 100th of a second? For this reason, I trust my headshots to professionals to capture the unique persona and professional brand of my clients. Check out Impagination’s five invaluable preparation tips from the professionals.
6 Tips for Building Business From Public Speaking
There are many ways to use speaking to build business, and here are six tips that helped me overcome America’s number one fear – public speaking!