Demand marketing is the key to driving awareness and getting people excited about your offer. It generates interest in what makes you unique in your field, so people want to learn more about your services. In this post, we look at how to create that demand.
As the economy rebounds, we’re networking like never before, face-to-face and virtually… and creating exciting new business opportunities! The question is, how can we build on those interactions, make them as strong as possible to move our business forward? Here are some tips for growing long-term relationships with your best clients.
Hurray! Michele Bailey’s new book, The Currency of Gratitude finally arrived. Ever since attending one of Michele’s powerful pandemic support workshops last year, I realize that we both strongly believe that expressing gratitude makes good business sense. In this blog, I share my tips for making this easy.
Kudos to our clients who, in spite of a prolonged pandemic slowdown, continued to explore new opportunities and expand their businesses. Want to know how they did it? Here’s some of what they invested in over the past months.
Aristotle said, “Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution.” His words ring true today as we focus on the intelligent execution of foundational tactics that will support our businesses in the new post-pandemic world.
Spring cleaning is all about clearing out the unnecessary to make way for a reset, a fresh start. In business, it means replacing outdated items and practices with what’s current, efficient, forward-thinking, smart and effective. And what better time to spring clean than in the spring!
These days, the art of gathering virtually has never been more important, and involves much sought-after organizational and hosting skills. In this post, we offer 10 Top Tips for creating and leading meaningful, memorable virtual meeting experiences, no matter what size the group.
What’s the deal with all the different ‘flours’ available now? Which varieties do we use, and when? Can we substitute them? It all depends on what we’re making, its particular purpose, and the specific ingredients for the result our recipe calls for. It’s no different in the world of business, where every successful venture has its own recipe for success.
In this post, we share an exercise for revisiting the 2020 calendar year and assessing each major event or initiative, project or appointment to determine if it added positively or negatively to your results over the past year. If it was positive, how can it be brought forward to 2021? If it was negative, what should we do to prevent it from recurring?
For a business to be successful, it’s important to express gratitude to your employees, your clients, and your business colleagues/collaborators. Gratitude is not costly. It simply requires mindfulness and commitment. In this post we provide examples of how to allow gratitude to circulate like electricity, promoting energy and valuable currency for your best life.