Helping smart, savvy businesses find more best clients

Plan B Hits the Mark

Businesses that have a Plan B for when their Plan A is impacted by today’s challenging environment are well positioned to survive and thrive moving forward. In this post, we provide an example of how we helped one organization do just that.

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Plan A is to have a Plan B

During these challenging times, it’s more important than ever to be flexible and responsive in how we cope with change. The businesses in the strongest positions today are those who have added a Plan B to their Plan A, based on time, quality and cost.

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7 Tips to Rescue Dull Virtual Events

In-person events may be on pandemic-hold, but productive and highly enjoyable gatherings can still be organized online, including guest speakers, entertainment, and the active engagement of participants. It’s all about learning the tools to create and manage events virtually, a trend that is predicted to continue long after the pandemic ends.

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Pro-Tips for Online Networking

The way we do business has changed during the pandemic, but not the importance of networking. Knowing how to meet “face to face” online with clients and connections, looking your professional best and presenting your brand are keys to sustaining and growing your business.

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"The Goldilocks Principle"

“The Goldilocks Principle”

Remember the fairy tale “Goldilocks and The Three Bears”? Goldilocks enters the home of the Three Bears while they are out. She samples the three bowls of porridge they left on the table, and quickly decides which she prefers. Today, smart businesses apply “The Goldilocks Principle” in determining what type of communications their customers favour.

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"Houston, we have a problem"

“Houston, we have a problem”

Fifty years ago, Apollo 13 lifted off to land on the moon, but two days into the mission, the lunar landing was aborted after an oxygen tank failed. The crew’s return safely to Earth offers lessons on how we can survive and even thrive in today’s challenging business environment.

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Simplify to Multiply

Make Change Work For You

Let’s face it. In today’s fast-changing business climate, being willing and able to change is not a “nice to have” skill – it’s a “need to have” skill. But it’s a skill that can be developed by using tactics that simplify your business in order to multiply the value you provide to your clients.

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