While colorful language can spice up your communication, is there commonly-used terminology in your industry that sometimes spills over into conversations with uninitiated clients?
I had the pleasure of sharing my marketing tips at a recent Canadian Association of Women Executives and Entrepreneurs (CAWEE) event. I was delighted to speak about how I maximize everything Impagination invests time, money and effort in for ourselves and our clients. I do this by focusing on creating marketing campaigns with “legs”. By..
A client started a New Year conversation with a startlingly simple question that led to a powerful conversation. This kind of conversation is the easiest way to deepen relationships with the people who matter most to you and your business.
It’s more economical to engage and retain a loyal client than to acquire a new one. Loyal clients translate into more referrals, bigger profits, greater lifetime revenue and ultimately increased brand recognition. Research* shows engaged consumers: Buy 90% more often Spend 60% more each time Are five times more likely to make a future transaction..
Last year, as Impagination’s 30th anniversary approached, it was natural to look at where we’ve been and who we’ve had the pleasure of working alongside. With dramatic changes in our industry since 1986, only the most adaptable survive. For our 30th Anniversary, we chose to connect the dots to our most critically important relationships. Receiving..
Your brand is what distinguishes you, allowing you to stand out, charge more and eliminate your competition. From the days when companies would literally brand their shipping containers and livestock, to the symbolic ways businesses and professionals brand themselves now, it has always been important to leave your authentic mark in the minds and hearts of your best clients or customers.
While priceless surprises certainly don’t hurt, often something small, simple and well timed can go a long way in helping you cultivate lasting and rewarding relationships with your best clients or customers.
Being clear about who your best client is isn’t just about who you like working with, it’s also about stating who you offer specific or differentiated services or value to.
Conferences are a great way to discover fresh ideas, learn helpful tips and grow your network. But with the time and financial investment that goes into attending a conference, it is important to be clear about your objectives so you’re prepared to get the most out of your experience.
So after 15 years, instead of a brochure that is filed and forgotten, our network continues to be thrilled to receive, display and share our captivating cube promotion. Now that’s the return on investment we seek for all of our clients!