Benefit from 30 years of insider industry insight in these informative and illuminating presentations by Impagination’s founder, Laural Carr. Learn how to profit from your brand or best clients. Seminar, workshop and webinar formats can be personalized for your specific group, team or organization.
Find Your Next Best Client
This popular, practical and interactive presentation crystallizes 10 innovative tips to position your offer and get to market quicker. Be clear, focused and confident about why clients love working with you and how to target your next best client. Learn what you need to build a marketing strategy to save time, money and grow your business fast.
Refresh Your Brand Persona
Rebranding is more than refreshing your logo. In this lively presentation go behind the scenes to learn insider tips on how to define and catapult a new brand persona into the marketplace. Learn how to build a persona that can be sustained for the next chapter of your organization. Discover how your persona simplifies your business development message, and creates a memorable story to reach more clients like your best clients.
Be notified of upcoming speaking events or book Laural to speak.
Recent attendees comment:
“The presentation was great. Laural solidified our qualifying process, helped us understand how to get in the minds and hearts of our clients, and how to generate more business working with clients we love.”
– C. Whone
“I loved your dynamism! I learned new ways of qualifying customers, and that I can choose my customers and should qualify them earlier than I used to.”
– S. Shahane
An event organizer shares:
“Laural Carr has been my “Go To person” for resources, ideas and expertise in client and market engagement. As a Charter Member of TiE Ottawa, the world’s largest network of entrepreneurs, we seek to bring best practices to our membership. To this end, I sought to share Impagination’s expertise in a workshop format. What a hit! The group was enlightened; but more importantly, left with tangible and practical tools to use to win and maintain new business.”
– M. Brady
“Laural’s presentation e-energized my business model! It was a fantastic reminder to ensure you are building a client base that truly reflects your desired target market. Working with your ideal client provides a valuable referral source which helps grow your business.”
– S. Kotsopoulos
“Laural is a talented and industry-savvy marketer, customer-focused and results-oriented.”
– L. Pacheco
“Laural guided me to re-evaluate and re-focus my business. The outcome has proven invaluable, and Laural’s personality made it enjoyable.”
– J. Wall
“I was looking for advice and clarity on my marketing niche. I wanted a tailor-made approach to market what makes my brand unique. My search ended when I met Laural.”
– N. Hyder