Helping smart, savvy businesses find more best clients

What’s your keyword for 2020?

2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.

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Top Tips from 2019

Top Tips from 2019

It’s the holiday season, a wonderful time to rejoice and relax. With a time out from your busy schedule, do some special things for yourself. Schedule some real downtime to catch up on your sleep, get together with friends and family, and enjoy those indoor or outdoor activities you love but often don’t have time for during your regular routine.

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VUCA and Your Value: What’s Your Antidote?

The term VUCA was first used in the military to describe the Post-Cold War world, one plagued by volatility, uncertainty, complexity and ambiguity. Today, CEOs, managers and business experts have adopted VUCA to describe a new business landscape marked by a lack of stability, certainty, simplicity and clarity. In our current culture and business climate,..

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6 Pro Tips to Prepare for the Lens

If you wince at your headshot, this post is for you. It can be intimidating to have headshots taken, then to select the one that captures how you look, not to mention how it reflects your brand and persona. Your image is often the first impression for someone looking to get to know, like and..

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Are You Branding Like a Pastry Chef?

I was at a wedding recently where the dessert table was festooned with a dozen cakes all the same size, all with the same white icing. Each cake featured a unique edible flower to differentiate it from the others.  When it came time to “cut the cake”, we learned each cake was made from a..

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