The way we do business has changed during the pandemic, but not the importance of networking. Knowing how to meet “face to face” online with clients and connections, looking your professional best and presenting your brand are keys to sustaining and growing your business.
The Greek philosopher Plato had it right when he said, “Necessity is the mother of invention.” Having to work from home during the coronavirus pandemic has driven us to find inventive ways to look our best while participating in a virtual meeting.
2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.
It’s the holiday season, a wonderful time to rejoice and relax. With a time out from your busy schedule, do some special things for yourself. Schedule some real downtime to catch up on your sleep, get together with friends and family, and enjoy those indoor or outdoor activities you love but often don’t have time for during your regular routine.
Are you lost in a sea of competitors, wondering how you can boost your brand and be discovered by your best customers? We share five tips to achieve spirited brand visibility.
For the first time, Impagination’s archive of 30 years of Great Greetings™ came out of the vault and went on display to honor the collection, creativity and story behind each campaign.
Win over any crowd with these tips guaranteed to make your next presentation a winner!
Self-promotion can be a tricky thing to navigate with the fear that we might come off sounding too boastful. I share my tips for highlighting your big wins, without the brag.
The term VUCA was first used in the military to describe the Post-Cold War world, one plagued by volatility, uncertainty, complexity and ambiguity. Today, CEOs, managers and business experts have adopted VUCA to describe a new business landscape marked by a lack of stability, certainty, simplicity and clarity. In our current culture and business climate,..
You may have noticed that we love the color red at Impagination. At a meeting with fellow entrepreneurs, a new contact who had seen some of our recent content asked me, “why red?” Red, a big part of Impagination’s brand, is the lifeblood that runs through so many of our communications — with good reason!..