Helping smart, savvy businesses find more best clients
"The Goldilocks Principle"

“The Goldilocks Principle”

Remember the fairy tale “Goldilocks and The Three Bears”? Goldilocks enters the home of the Three Bears while they are out. She samples the three bowls of porridge they left on the table, and quickly decides which she prefers. Today, smart businesses apply “The Goldilocks Principle” in determining what type of communications their customers favour.

Read more
"Houston, we have a problem"

“Houston, we have a problem”

Fifty years ago, Apollo 13 lifted off to land on the moon, but two days into the mission, the lunar landing was aborted after an oxygen tank failed. The crew’s return safely to Earth offers lessons on how we can survive and even thrive in today’s challenging business environment.

Read more
Simplify to Multiply

Make Change Work For You

Let’s face it. In today’s fast-changing business climate, being willing and able to change is not a “nice to have” skill – it’s a “need to have” skill. But it’s a skill that can be developed by using tactics that simplify your business in order to multiply the value you provide to your clients.

Read more

What’s your keyword for 2020?

2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.

Read more
Top Tips from 2019

Top Tips from 2019

It’s the holiday season, a wonderful time to rejoice and relax. With a time out from your busy schedule, do some special things for yourself. Schedule some real downtime to catch up on your sleep, get together with friends and family, and enjoy those indoor or outdoor activities you love but often don’t have time for during your regular routine.

Read more

Set-up for Success in 2020

2020 is the start of a new year and a new decade. Q4 of 2019 is the time to start planting the seeds that will grow your business success in the coming year and beyond. In this blog, we look at building a strategic business plan to give you 20/20 vision for 2020.
 

Read more
Mindfulness

Mindfulness is Good for Your Business

So many business owners are swamped during the hectic fall season – crushed between events, project deadlines and pressure on achieving year-end results. At the same time, marketing and business development requires consistency and repetition. In this blog, we look at how using “mindfulness” helps us stay calm, positive, productive and profitable.

Read more