Businesses that have a Plan B for when their Plan A is impacted by today’s challenging environment are well positioned to survive and thrive moving forward. In this post, we provide an example of how we helped one organization do just that.
Valentine’s Day is coming! How are you targeting that special prospect for your business? Cupid has some valuable suggestions about successful matchmaking.
It’s the holiday season, a wonderful time to rejoice and relax. With a time out from your busy schedule, do some special things for yourself. Schedule some real downtime to catch up on your sleep, get together with friends and family, and enjoy those indoor or outdoor activities you love but often don’t have time for during your regular routine.
So many business owners are swamped during the hectic fall season – crushed between events, project deadlines and pressure on achieving year-end results. At the same time, marketing and business development requires consistency and repetition. In this blog, we look at how using “mindfulness” helps us stay calm, positive, productive and profitable.
Every championship tennis player employs a well-honed approach on the court that works for that particular individual. It’s the same in business. What works well for one business does not necessarily help another to succeed. It’s a question of understanding your strengths and leveraging them effectively in your market positioning and communication. In this blog..
Did you ever buy a gym membership, then after a few weeks, stop going because you weren’t seeing the results you expected? If so, you’re not the only one. So often, when people don’t see immediate results, they begin to lose motivation and purpose. The reality is that it takes a few months of working..
Do you call out to your target audience with clear messaging that makes your brand stand out? Do you know how to locate the niche markets where your prize clients roost? When in doubt, seek the advice of a local guide.
How do you decide how much to charge for your services to gain a foothold in a competitive market? It involves more than simply calculating your costs and adding a mark-up. We share four basic pricing methods to consider as part of your marketing strategy.
Are you lost in a sea of competitors, wondering how you can boost your brand and be discovered by your best customers? We share five tips to achieve spirited brand visibility.
How quickly you communicate what you do with clarity and impact can make all the difference in winning new business. We outline 4 tips for building a pitch-perfect elevator pitch that will help you stand out!