Helping smart, savvy businesses find more best clients

Plan B Hits the Mark

Businesses that have a Plan B for when their Plan A is impacted by today’s challenging environment are well positioned to survive and thrive moving forward. In this post, we provide an example of how we helped one organization do just that.

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Simplify to Multiply

Make Change Work For You

Let’s face it. In today’s fast-changing business climate, being willing and able to change is not a “nice to have” skill – it’s a “need to have” skill. But it’s a skill that can be developed by using tactics that simplify your business in order to multiply the value you provide to your clients.

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What’s your keyword for 2020?

2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.

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Bianca Andreescu

Marketing Strategies To Improve Your Game

Every championship tennis player employs a well-honed approach on the court that works for that particular individual. It’s the same in business. What works well for one business does not necessarily help another to succeed. It’s a question of understanding your strengths and leveraging them effectively in your market positioning and communication. In this blog..

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Make Sure the Price Is Right!

How do you decide how much to charge for your services to gain a foothold in a competitive market? It involves more than simply calculating your costs and adding a mark-up. We share four basic pricing methods to consider as part of your marketing strategy.

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