Strategy

Building a personal or professional brand isn’t just for celebrities or CEOs—it’s essential for anyone looking to stand out. Whether you’re growing your career, launching a business, or expanding your network, your brand shapes how people perceive you and communicates your value to the world.

In this post, we share 10 actionable tips to help you define your brand’s purpose, craft a clear message, build a memorable visual identity, and leverage social media effectively. Learn how to position yourself as an expert, network strategically, and stay authentic while growing a brand that truly resonates.

The new year is full of promise and potential. Whether you’re resetting after a busy year or setting new goals for the first time, remember that success is built on clarity, focus, and consistency. With these 10 tips in your toolbox, you’ll be well on your way to achieving your goals and making 2025 a year to remember.
What are your goals for the new year? I’d love to hear what you’re focusing on in 2025—let’s cheer each other on!

Finding your own “Acres of Diamonds” in your business can be a game changer. Here are ten easy ways to uncover those hidden gems.

Thanks to Kathy Kolbe, you don’t have to guess the best way for you to get more done, more naturally. Kathy’s scientifically-proven Kolbe assessment helps you understand the way you are naturally wired to get things done. Embracing you personal Kolbe™ Index improves confidence, communication, and relationships in work and life.

Knowing your audience is essential for successful communication, and it is just as important to employ the right strategies to truly understand them. In this month’s blog, we share tips for cutting through the noise, to be heard by the people you serve with your offering, and how to know you’ve been noticed.

A good “elevator pitch” is an effective way to demonstrate your professional strengths and skills. In this month’s blog, we share tips for using your pitch to connect with potential clients and help them understand why they should consider you when an opportunity arises.

Asking for client feedback is important for your business. Their comments tell you what they like about your offer and areas where you can improve. And they appreciate that you’ve reached out to them for their opinions. In our February blog, we provide tips on how to best connect with your clients for their feedback.

As we head into 2024, and look to thrive in today’s ever-changing business environment, it’s the perfect time to reflect on what we truly desire and the path that works best for us to get there. Clarity and focus are key. In this month’s blog, we share our top tips for doing just that.