Generating awareness and interest in your services is the catalyst to growing your market. In this post, we provide five tips for reaching your ideal clients, communicating to them what makes you unique in your field, generating the market demand you’re looking for – and more!
Demand marketing is the key to driving awareness and getting people excited about your offer. It generates interest in what makes you unique in your field, so people want to learn more about your services. In this post, we look at how to create that demand.
As the economy rebounds, we’re networking like never before, face-to-face and virtually… and creating exciting new business opportunities! The question is, how can we build on those interactions, make them as strong as possible to move our business forward? Here are some tips for growing long-term relationships with your best clients.
Hurray! Michele Bailey’s new book, The Currency of Gratitude finally arrived. Ever since attending one of Michele’s powerful pandemic support workshops last year, I realize that we both strongly believe that expressing gratitude makes good business sense. In this blog, I share my tips for making this easy.
Kudos to our clients who, in spite of a prolonged pandemic slowdown, continued to explore new opportunities and expand their businesses. Want to know how they did it? Here’s some of what they invested in over the past months.
Aristotle said, “Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution.” His words ring true today as we focus on the intelligent execution of foundational tactics that will support our businesses in the new post-pandemic world.
Spring cleaning is all about clearing out the unnecessary to make way for a reset, a fresh start. In business, it means replacing outdated items and practices with what’s current, efficient, forward-thinking, smart and effective. And what better time to spring clean than in the spring!
What’s the deal with all the different ‘flours’ available now? Which varieties do we use, and when? Can we substitute them? It all depends on what we’re making, its particular purpose, and the specific ingredients for the result our recipe calls for. It’s no different in the world of business, where every successful venture has its own recipe for success.
In this post, we share an exercise for revisiting the 2020 calendar year and assessing each major event or initiative, project or appointment to determine if it added positively or negatively to your results over the past year. If it was positive, how can it be brought forward to 2021? If it was negative, what should we do to prevent it from recurring?
Businesses that have a Plan B for when their Plan A is impacted by today’s challenging environment are well positioned to survive and thrive moving forward. In this post, we provide an example of how we helped one organization do just that.