Helping smart, savvy businesses find more best clients

Is Your Foundation Supporting Your Business?

Aristotle said, “Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution.” His words ring true today as we focus on the intelligent execution of foundational tactics that will support our businesses in the new post-pandemic world.

Read more

Non-purpose flour – what’s YOUR recipe?

What’s the deal with all the different ‘flours’ available now? Which varieties do we use, and when? Can we substitute them? It all depends on what we’re making, its particular purpose, and the specific ingredients for the result our recipe calls for. It’s no different in the world of business, where every successful venture has its own recipe for success.

Read more

Right-Sizing Plans for 2021

In this post, we share an exercise for revisiting the 2020 calendar year and assessing each major event or initiative, project or appointment to determine if it added positively or negatively to your results over the past year. If it was positive, how can it be brought forward to 2021? If it was negative, what should we do to prevent it from recurring?

Read more

Plan B Hits the Mark

Businesses that have a Plan B for when their Plan A is impacted by today’s challenging environment are well positioned to survive and thrive moving forward. In this post, we provide an example of how we helped one organization do just that.

Read more
Simplify to Multiply

Make Change Work For You

Let’s face it. In today’s fast-changing business climate, being willing and able to change is not a “nice to have” skill – it’s a “need to have” skill. But it’s a skill that can be developed by using tactics that simplify your business in order to multiply the value you provide to your clients.

Read more

What’s your keyword for 2020?

2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.

Read more
Bianca Andreescu

Marketing Strategies To Improve Your Game

Every championship tennis player employs a well-honed approach on the court that works for that particular individual. It’s the same in business. What works well for one business does not necessarily help another to succeed. It’s a question of understanding your strengths and leveraging them effectively in your market positioning and communication. In this blog..

Read more