What’s the deal with all the different ‘flours’ available now? Which varieties do we use, and when? Can we substitute them? It all depends on what we’re making, its particular purpose, and the specific ingredients for the result our recipe calls for. It’s no different in the world of business, where every successful venture has its own recipe for success.
In this post, we share an exercise for revisiting the 2020 calendar year and assessing each major event or initiative, project or appointment to determine if it added positively or negatively to your results over the past year. If it was positive, how can it be brought forward to 2021? If it was negative, what should we do to prevent it from recurring?
Businesses that have a Plan B for when their Plan A is impacted by today’s challenging environment are well positioned to survive and thrive moving forward. In this post, we provide an example of how we helped one organization do just that.
Let’s face it. In today’s fast-changing business climate, being willing and able to change is not a “nice to have” skill – it’s a “need to have” skill. But it’s a skill that can be developed by using tactics that simplify your business in order to multiply the value you provide to your clients.
Valentine’s Day is coming! How are you targeting that special prospect for your business? Cupid has some valuable suggestions about successful matchmaking.
2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.
Every championship tennis player employs a well-honed approach on the court that works for that particular individual. It’s the same in business. What works well for one business does not necessarily help another to succeed. It’s a question of understanding your strengths and leveraging them effectively in your market positioning and communication. In this blog..
Did you ever buy a gym membership, then after a few weeks, stop going because you weren’t seeing the results you expected? If so, you’re not the only one. So often, when people don’t see immediate results, they begin to lose motivation and purpose. The reality is that it takes a few months of working..
Do you sometimes feel you’re ‘stabbing in the dark’ with your marketing efforts? Would you like to grow your business more cost effectively and time efficiently? Consider taking a more strategic approach using a systematic marketing plan. It starts with defining your persona.
Do you call out to your target audience with clear messaging that makes your brand stand out? Do you know how to locate the niche markets where your prize clients roost? When in doubt, seek the advice of a local guide.