Helping smart, savvy businesses find more best clients

Persona and Positioning = Profits

In the world of business, creating a clear and consistent persona and positioning for your brand, services and products will differentiate you from competitors in the minds of your target audience… as we explain in depth in this month’s blog.

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How to deal with uncertainty

Transitions can be difficult. In this post we provide ways to overcome the stress of a new challenge or chapter by making the most of your strengths, building confidence as you settle in, and enjoying the excitement of your potential.

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Words Matter

Every interaction you have with a client or prospect builds your brand recognition and has the potential to increase sales. In this post, we look at how using the right words, phrasing and tone of voice can help.

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Are you on the content creation treadmill?

Here are some tactics my team and I have found highly successful, and two we’re experimenting with, for creating better content faster, while maximizing SEO:   1. Rants and Raves Increasingly, people are using social media, websites and online applications to share their thoughts, ideas and viewpoints. They post, tweet, blog or “vlog”(a short video)..

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Let’s get you to the top!

In this month’s blog post, we provide tips on how to recognize the most common business challenges that can block the climb to success for every business owner … and how to manage those challenges before they obstruct your ascent to the top.

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Dreaded Phenomenon of Red Tuesday

Red Tuesday, just days before Valentine’s Day, is known as ‘the top dumping day of the year’. For couples who have cracks in their relationship, the thought of Valentine’s Day can actually trigger a breakup. Red Tuesday can happen for professional services firms as well, any day of the year, if they don’t focus on client engagement.

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