What’s Your Matchmaking Strategy?
Valentine’s Day is coming! How are you targeting that special prospect for your business? Cupid has some valuable suggestions about successful matchmaking.
What’s your keyword for 2020?
2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.
Top Tips from 2019
It’s the holiday season, a wonderful time to rejoice and relax. With a time out from your busy schedule, do some special things for yourself. Schedule some real downtime to catch up on your sleep, get together with friends and family, and enjoy those indoor or outdoor activities you love but often don’t have time for during your regular routine.
Set-up for Success in 2020
2020 is the start of a new year and a new decade. Q4 of 2019 is the time to start planting the seeds that will grow your business success in the coming year and beyond. In this blog, we look at building a strategic business plan to give you 20/20 vision for 2020.
Mindfulness is Good for Your Business
So many business owners are swamped during the hectic fall season – crushed between events, project deadlines and pressure on achieving year-end results. At the same time, marketing and business development requires consistency and repetition. In this blog, we look at how using “mindfulness” helps us stay calm, positive, productive and profitable.
Marketing Strategies To Improve Your Game
Every championship tennis player employs a well-honed approach on the court that works for that particular individual. It’s the same in business. What works well for one business does not necessarily help another to succeed. It’s a question of understanding your strengths and leveraging them effectively in your market positioning and communication. In this blog..
Marketing Nuts & Bolts – Using the S.Y.S.T.E.M.
Did you ever buy a gym membership, then after a few weeks, stop going because you weren’t seeing the results you expected? If so, you’re not the only one. So often, when people don’t see immediate results, they begin to lose motivation and purpose. The reality is that it takes a few months of working..
Marketing Nuts & Bolts – What’s your persona?
Do you sometimes feel you’re ‘stabbing in the dark’ with your marketing efforts? Would you like to grow your business more cost effectively and time efficiently? Consider taking a more strategic approach using a systematic marketing plan. It starts with defining your persona.
Speaking Your Audience’s Language
Do you call out to your target audience with clear messaging that makes your brand stand out? Do you know how to locate the niche markets where your prize clients roost? When in doubt, seek the advice of a local guide.
Make Sure the Price Is Right!
How do you decide how much to charge for your services to gain a foothold in a competitive market? It involves more than simply calculating your costs and adding a mark-up. We share four basic pricing methods to consider as part of your marketing strategy.