Did you ever buy a gym membership, then after a few weeks, stop going because you weren’t seeing the results you expected? If so, you’re not the only one. So often, when people don’t see immediate results, they begin to lose motivation and purpose.
The reality is that it takes a few months of working out to really start noticing changes in our bodies. If we stay consistent, show up on a regular basis, and measure our progress along the way, the results we’re looking for will happen, little by little.
It’s the same with a marketing strategy. It’s important to set realistic expectations, and to be consistent in following that strategy.
At Impagination, we can help. We use our tried and true Impact Formula™ to create a customized S.Y.S.T.E.M., which stands for ‘Saves You Substantial Time Energy & Money’. In this blog we look at what that involves to get your business to where you want it to be.
Step 1 – Set Objectives
Start with having a clear vision of where you want to go in your business. Then create realistic marketing objectives that will get you there. We can help with that. These objectives should be specific, easy to measure, possible to achieve, not too ambitious, and designed within a manageable time frame and budget. For example, “Grow revenue by 15% within the next six months.”
Step 2 – Assess your Corporate Brand
Define what your brand stands for and the markets where it would most appeal. What your brand offers—your Persona—and the type of audience you choose—your Target—are highly interdependent. We can help you clearly define the market you want to be operating in.
Step 3 – Position your Corporate Brand
We help you to connect your business persona with your target audience using the right message and image. Then we leverage each touch point in the engagement journey to clients, referral sources and prospects. We may recommend a new business name and corporate identity, logo or brand to best fit the new direction.
Step 4 – Get Internal Stakeholder Input
When you put your brand out there, it’s more than just marketing to your clients. Another ‘market’ that is just as important is your internal team, the very people who can make the brand come alive for your clients. It’s a good idea to partner with them in understanding the client journey, business development tactics, and the tools and resources needed to make it all happen. When internal people care about and believe in the brand, they’re motivated to work harder and their loyalty to your company increases.
Step 5 – Get External Stakeholder Input
Your external stakeholders are individuals or groups outside your business who will often be or become your clients. Engaging with them, asking for their feedback, securing testimonials, and harnessing their insights can play a vital role in shaping the direction of your business; not to mention keeping them ‘on board’ if they are already using your services.
Let’s get started on your S.Y.S.T.E.M.!
A cost-effective, on-target marketing S.Y.S.T.E.M. will indeed ‘Save You Substantial Time Energy & Money’. Talk to us about creating your customized S.Y.S.T.E.M. to convert prospects into right-fit clients for your business.