5 Tips for Creating a Spirited Brand
Are you lost in a sea of competitors, wondering how you can boost your brand and be discovered by your best customers? We share five tips to achieve spirited brand visibility.
4 Tips for Crafting Your 60-second Elevator Pitch
How quickly you communicate what you do with clarity and impact can make all the difference in winning new business. We outline 4 tips for building a pitch-perfect elevator pitch that will help you stand out!
6 Tips For Marketing With Case Studies
Here are 6 practical tips for using case studies to build your brand, make your business stand out, and attract more clients and customers.
Great Greetings™ Send-Off: Celebrating 30 years of Inspiration!
For the first time, Impagination’s archive of 30 years of Great Greetings™ came out of the vault and went on display to honor the collection, creativity and story behind each campaign.
3 Simple Tips for Engaging Presentations
Win over any crowd with these tips guaranteed to make your next presentation a winner!
3 “Selfless” Self-Promotion Strategies Made Simple
Self-promotion can be a tricky thing to navigate with the fear that we might come off sounding too boastful. I share my tips for highlighting your big wins, without the brag.
VUCA and Your Value: What’s Your Antidote?
The term VUCA was first used in the military to describe the Post-Cold War world, one plagued by volatility, uncertainty, complexity and ambiguity. Today, CEOs, managers and business experts have adopted VUCA to describe a new business landscape marked by a lack of stability, certainty, simplicity and clarity. In our current culture and business climate,..
How Color Represents Your Brand and Influences Your Clients
You may have noticed that we love the color red at Impagination. At a meeting with fellow entrepreneurs, a new contact who had seen some of our recent content asked me, “why red?” Red, a big part of Impagination’s brand, is the lifeblood that runs through so many of our communications — with good reason!..
6 Pro Tips to Prepare for the Lens
If you wince at your headshot, this post is for you. It can be intimidating to have headshots taken, then to select the one that captures how you look, not to mention how it reflects your brand and persona. Your image is often the first impression for someone looking to get to know, like and..
Goin’ Fishing? Catch More Ideal Clients With the Right Net
I heard a story on NPR some time ago about New England fishermen working with scientists to develop a “smart” fishing net. This net would allow them to trap the plentiful flatfish in the Gulf of Maine, like sole and flounder, while avoiding endangered species like cod. It brought to mind the “nets” businesses cast in their attempts..