Marketing Nuts & Bolts – What’s your persona?


I’ve worked with clients who’ve been frustrated with their marketing efforts. Their approach was to ‘put the word out there’ to as many people as possible and make as many connections as they could. But this ‘stab in the dark’ approach was not delivering the results they expected and was time consuming.


At Impagination, we help you achieve the revenue targets you’re aiming for by developing a well-thought-out marketing strategy. This is a plan that enables you to personalize your brand and leverage the reputation, experience and success of your organization. It helps you build a foundation to reach and engage your target audience; and to measure your return on investment (ROI).


So where do you begin? It all starts with understanding your unique persona. And that’s driven by five key factors.


  1. Your ideal customer or client

Who are your ideal customers? What do they need from you that they can’t get from your competitors? You want to be reaching people who are actually interested in what you have to offer. Otherwise, your marketing strategy is pretty much like yelling through a megaphone to whoever might be out there. We help you zero in on your most receptive audience.


  1. Tone and personality
    What is your ‘brand voice’? What images, communications and language would best project your company’s unique personality? These marketing assets play a role in making sure your message cuts through the noise and makes a lasting impression with potential customers. We help you define what differentiates you from the competition and what creates a brand experience that encourages people to engage with you.


  1. Functionality

What is the most effective way to project your persona? There is a wide variety of ways to get your marketing message in front of your prospects. What are the best channels to use in order to turn your audience into prospects and then into customers? We work with you to determine this route.


  1. Internal buy-in

Marketing strategies succeed when there is internal engagement and collaboration. Company-wide alignment around brand position, business goals, customer journey and consistent touchpoints brings everyone on board. We help you generate key internal buy-in before you launch your persona to your market.


  1. Market objectives

What is the desired outcome of your marketing plan? And how are you going to get there? We help you determine this by setting attainable and realistic objectives, targets and a clear time frame. Although your marketing plan is always subject to change because of shifting market conditions, your primary objectives will remain constant.


So, what’s your unique persona? Let’s find out!