2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.

Finding Your Keyword for 2020
“Partnership”, “Satisfaction”, “Contentment”
Do you have the opportunity to do what you do best every day? Many of us don’t. All too often, our natural talents go untapped. From the cradle to the workplace, we devote more time to fixing our shortcomings than to developing our strengths. As a result, we risk becoming just another face in the crowd, unable to separate ourselves from the competition.

The good news is that this approach can be easily turned around. How? By identifying our uniqueness and strengths, then learning how to use these assets to stand out in the marketplace. It all starts with recognizing our distinctive talents and deciding on a keyword that will help us draw on these gifts in the coming year.

What makes you unique?
“Learn”, “Believe”, “Achieve”
There’s a part of the mind that people don’t talk about a lot. It’s sometimes called “instinct” or that “gut feeling” when you’re making a decision. But what if you viewed those intuitions as the natural strengths you were born with? What if you knew how to draw on these assets to be the most productive, stress-free version of yourself?

Through focused coaching, you can learn what makes you unique. You can uncover the natural way of doing things you were born with, then start tapping into these distinctive qualities to maximize your potential in life and at work.

Once you discover the freedom to be yourself, you’ll learn to stop doing things that don’t work for you. Relationships with co-workers will start to feel more natural, because you’ll learn to trust your instincts. Moreover, you’re on your way to creating a strategy for your own personal brand.

Developing your brand strategy
Gaining a better understanding of who you are and what makes you unique is the first step in creating your brand and deciding how to communicate it effectively. What are your natural strengths? Ask others to give you an honest assessment of what they think of when they think of you. Think about that one area where everyone says you excel. Decide on the one word that describes you best.

The next step is to get a clear idea of who your ideal client is and what their needs are. What are their pain points? How will your company best serve them? What makes your company unique in this respect? From this analysis, you can create a summary of your core values, skills and beliefs. These are your brand building blocks.

Now you’re ready to convey this information to prospective clients through effective communication channels, and using a compelling approach. Instead of simply telling your ideal targets why you are good at what you do, explain how you solve an important problem in a way that is valuable to them.

Create your keyword
In addition to pinpointing your unique strengths, developing your brand strategy, and deciding how to communicate those elements consistently, think about creating a motivational keyword for yourself and your team members. This keyword will guide your theme and tone for the year ahead. One simple word can be a great tool for keeping your vision top of mind, and help you stay on course.

To learn more about creating a keyword that launches your success in the new year, we invite you to sign up for one of a limited number of complimentary 30-minute What’s your keyword for 2020? consultations we’re offering this month.

Book yours today for 20/20 vision for the year ahead!