3 “Selfless” Self-Promotion Strategies Made Simple
Self-promotion can be a tricky thing to navigate with the fear that we might come off sounding too boastful. I share my tips for highlighting your big wins, without the brag.
VUCA and Your Value: What’s Your Antidote?
The term VUCA was first used in the military to describe the Post-Cold War world, one plagued by volatility, uncertainty, complexity and ambiguity. Today, CEOs, managers and business experts have adopted VUCA to describe a new business landscape marked by a lack of stability, certainty, simplicity and clarity. In our current culture and business climate,..
How Color Represents Your Brand and Influences Your Clients
You may have noticed that we love the color red at Impagination. At a meeting with fellow entrepreneurs, a new contact who had seen some of our recent content asked me, “why red?” Red, a big part of Impagination’s brand, is the lifeblood that runs through so many of our communications — with good reason!..
6 Pro Tips to Prepare for the Lens
If you wince at your headshot, this post is for you. It can be intimidating to have headshots taken, then to select the one that captures how you look, not to mention how it reflects your brand and persona. Your image is often the first impression for someone looking to get to know, like and..
Goin’ Fishing? Catch More Ideal Clients With the Right Net
I heard a story on NPR some time ago about New England fishermen working with scientists to develop a “smart” fishing net. This net would allow them to trap the plentiful flatfish in the Gulf of Maine, like sole and flounder, while avoiding endangered species like cod. It brought to mind the “nets” businesses cast in their attempts..
Are You Branding Like a Pastry Chef?
I was at a wedding recently where the dessert table was festooned with a dozen cakes all the same size, all with the same white icing. Each cake featured a unique edible flower to differentiate it from the others. When it came time to “cut the cake”, we learned each cake was made from a..
Say What – Are You Speaking Your Client’s Language?
While colorful language can spice up your communication, is there commonly-used terminology in your industry that sometimes spills over into conversations with uninitiated clients?
5 Tips for Creating and Repurposing Content with Impact
I had the pleasure of sharing my marketing tips at a recent Canadian Association of Women Executives and Entrepreneurs (CAWEE) event. I was delighted to speak about how I maximize everything Impagination invests time, money and effort in for ourselves and our clients. I do this by focusing on creating marketing campaigns with “legs”. By..
Kick-start Better Conversations This Year with a Simple Question
A client started a New Year conversation with a startlingly simple question that led to a powerful conversation. This kind of conversation is the easiest way to deepen relationships with the people who matter most to you and your business.
It’s in the numbers!
Loyal clients translate into more referrals, bigger profits, greater lifetime revenue and ultimately increased brand recognition. Here are 10 client engagement tips to get you started.