Helping smart, savvy businesses find more best clients

Pro-Tips for Online Networking

The way we do business has changed during the pandemic, but not the importance of networking/conversations. Knowing how to meet “face to face” online with clients and connections, looking your professional best and presenting your brand are keys to sustaining and growing your business.

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"The Goldilocks Principle"

“The Goldilocks Principle”

Remember the fairy tale “Goldilocks and The Three Bears”? Goldilocks enters the home of the Three Bears while they are out. She samples the three bowls of porridge they left on the table, and quickly decides which she prefers. Today, smart businesses apply “The Goldilocks Principle” in determining what type of communications their customers favour.

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"Houston, we have a problem"

“Houston, we have a problem”

Fifty years ago, Apollo 13 lifted off to land on the moon, but two days into the mission, the lunar landing was aborted after an oxygen tank failed. The crew’s return safely to Earth offers lessons on how we can survive and even thrive in today’s challenging business environment.

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Simplify to Multiply

Make Change Work For You

Let’s face it. In today’s fast-changing business climate, being willing and able to change is not a “nice to have” skill – it’s a “need to have” skill. But it’s a skill that can be developed by using tactics that simplify your business in order to multiply the value you provide to your clients.

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What’s your keyword for 2020?

2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.

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