The way we do business has changed during the pandemic, but not the importance of networking/conversations. Knowing how to meet “face to face” online with clients and connections, looking your professional best and presenting your brand are keys to sustaining and growing your business.
The Greek philosopher Plato had it right when he said, “Necessity is the mother of invention.” Having to work from home during the coronavirus pandemic has driven us to find inventive ways to look our best while participating in a virtual meeting.
In spite of this year’s rapidly changing business environment, there are measures you can take to not only survive the current downturn but come out on the other side equipped to thrive in the “new normal.” It all starts with understanding your instinctive strengths and natural style.
Remember the fairy tale “Goldilocks and The Three Bears”? Goldilocks enters the home of the Three Bears while they are out. She samples the three bowls of porridge they left on the table, and quickly decides which she prefers. Today, smart businesses apply “The Goldilocks Principle” in determining what type of communications their customers favour.
Fifty years ago, Apollo 13 lifted off to land on the moon, but two days into the mission, the lunar landing was aborted after an oxygen tank failed. The crew’s return safely to Earth offers lessons on how we can survive and even thrive in today’s challenging business environment.
“Business as usual’ is now “business unusual.” If your service-based business is going to weather the storm, you need to adapt and embrace your new best friend — technology! We can point you in the right direction.
Let’s face it. In today’s fast-changing business climate, being willing and able to change is not a “nice to have” skill – it’s a “need to have” skill. But it’s a skill that can be developed by using tactics that simplify your business in order to multiply the value you provide to your clients.
Valentine’s Day is coming! How are you targeting that special prospect for your business? Cupid has some valuable suggestions about successful matchmaking.
2020 marks the start of a new year and a new decade. Set yourself up for success by choosing a keyword to guide your theme and tone for the year. Your keyword will reflect your unique persona in the market, and form the basis of a winning brand strategy.