For the first time, Impagination’s archive of 30 years of Great Greetings™ came out of the vault and went on display to honor the collection, creativity and story behind each campaign.
Win over any crowd with these tips guaranteed to make your next presentation a winner!
Self-promotion can be a tricky thing to navigate with the fear that we might come off sounding too boastful. I share my tips for highlighting your big wins, without the brag.
The term VUCA was first used in the military to describe the Post-Cold War world, one plagued by volatility, uncertainty, complexity and ambiguity. Today, CEOs, managers and business experts have adopted VUCA to describe a new business landscape marked by a lack of stability, certainty, simplicity and clarity. In our current culture and business climate,..
You may have noticed that we love the color red at Impagination. At a meeting with fellow entrepreneurs, a new contact who had seen some of our recent content asked me, “why red?” Red, a big part of Impagination’s brand, is the lifeblood that runs through so many of our communications — with good reason!..
If you wince at your headshot, this post is for you. It can be intimidating to have headshots taken, then to select the one that captures how you look, not to mention how it reflects your brand and persona. Your image is often the first impression for someone looking to get to know, like and..
I heard a story on NPR some time ago about New England fishermen working with scientists to develop a “smart” fishing net. This net would allow them to trap the plentiful flatfish in the Gulf of Maine, like sole and flounder, while avoiding endangered species like cod. It brought to mind the “nets” businesses cast in their attempts..
I was at a wedding recently where the dessert table was festooned with a dozen cakes all the same size, all with the same white icing. Each cake featured a unique edible flower to differentiate it from the others. When it came time to “cut the cake”, we learned each cake was made from a..
While colorful language can spice up your communication, is there commonly-used terminology in your industry that sometimes spills over into conversations with uninitiated clients?
I had the pleasure of sharing my marketing tips at a recent Canadian Association of Women Executives and Entrepreneurs (CAWEE) event. I was delighted to speak about how I maximize everything Impagination invests time, money and effort in for ourselves and our clients. I do this by focusing on creating marketing campaigns with “legs”. By..