Every championship tennis player employs a well-honed approach on the court that works for that particular individual. It’s the same in business. What works well for one business does not necessarily help another to succeed. It’s a question of understanding your strengths and leveraging them effectively in your market positioning and communication. In this blog..
Did you ever buy a gym membership, then after a few weeks, stop going because you weren’t seeing the results you expected? If so, you’re not the only one. So often, when people don’t see immediate results, they begin to lose motivation and purpose. The reality is that it takes a few months of working..
Do you sometimes feel you’re ‘stabbing in the dark’ with your marketing efforts? Would you like to grow your business more cost effectively and time efficiently? Consider taking a more strategic approach using a systematic marketing plan. It starts with defining your persona.
Do you call out to your target audience with clear messaging that makes your brand stand out? Do you know how to locate the niche markets where your prize clients roost? When in doubt, seek the advice of a local guide.
How do you decide how much to charge for your services to gain a foothold in a competitive market? It involves more than simply calculating your costs and adding a mark-up. We share four basic pricing methods to consider as part of your marketing strategy.
Are you lost in a sea of competitors, wondering how you can boost your brand and be discovered by your best customers? We share five tips to achieve spirited brand visibility.
How quickly you communicate what you do with clarity and impact can make all the difference in winning new business. We outline 4 tips for building a pitch-perfect elevator pitch that will help you stand out!
Here are 6 practical tips for using case studies to build your brand, make your business stand out, and attract more clients and customers.
For the first time, Impagination’s archive of 30 years of Great Greetings™ came out of the vault and went on display to honor the collection, creativity and story behind each campaign.
Win over any crowd with these tips guaranteed to make your next presentation a winner!