February 2021

Non-purpose flour – what’s YOUR recipe?

Impagination Feb 2021 Newsletter


Growing up with a Mom who’s a home economist, and a dinner table that rivalled the best restaurant in the small town where we lived, I learned very young about recipes, ingredients and food chemistry. The pandemic brings restaurant closures, stay-at-home regulations, and a shift to working from home, luring many of us back to the kitchen.

Families are baking more than ever these days, sharing recipes on social media, and returning baking and breadmaking to an elemental part of life. This trend has become so popular that it must be overwhelming for new cooks to sift through (pun intended) the array of flours formulated for almost any conceivable recipe. It’s as if each one has been created for a precise purpose and outcome.

The same could be said for every successful business, which we believe must also be formulated for a specific purpose. In our February post, we highlight some of our best “recipes” to help you determine the distinctive purpose of your business, how to effectively engage your target market, and, like the yeast we put in our breads, to quickly grow your results.

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At Impagination, we provide clear, simple, targeted marketing strategies through our Impact Formula™, in addition to assessment tools like Kolbe™, and specialized training that will help you leverage your reputation, experience and success.


Book a complimentary consultation to learn more about our Impact Formula™

Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™ and Persona Maker™ Approach. She is a Kolbe™ Certified Consultant and is passionate about helping smart savvy businesses find their next best client and boost new business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.