For the first time, Impagination's archive of 30 years of Great Greetings™ came out of the vault and went on display to honor the collection, creativity, and story behind each campaign. 65+ fans and supporters viewed and voted for their favorites. Attendees shared their highlights and reminiscences of past holiday greetings with us. Several designs topped the shortlist, which was shared on social media to determine the ultimate winner.
In my latest blog, I share the history of Great Greetings™ from its humble beginnings and the passion and inspiration that fueled 30 years of creating remarkable greetings with impact.
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No matter what time of year, or how you maintain, retain or deepen your connection with your best clients and business relationships, consider the engaging impact of a tangible, physical reminder of your brand values. Check out our five tips for creating an irresistible promotion here!
Couldn't make it to the big send-off? You can still own a piece of Great Greetings™ history while helping us help others this holiday season. We're raising funds for the re-imagined North York Women's Shelters through the HER Campaign. HER stands for healing, empowerment, and refuge. The vision of HER is to build a new first of its kind anti-violence against women centre, and we want to help.
Donate before December 31st and you will receive a gift from our Great Greetings™ archive. Learn more about the campaign and make a donation here.
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Laural Carr, CEO and Creative Business Development Director at her Toronto-based strategic marketing firm,
Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.
builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.