September 2022

Do you want less repetitive tasks?

Impagination Sep 2022 Newsletter

Happy September

They say you always remember “firsts” – first pet, first school, first address, first phone number...

When thinking of firsts for Impagination, I remember our first computer (MacPlus – yup that long ago), our first printer (dot matrix – pre-historic by today's standards) and first photocopier (used, but so fancy and expensive, I had to lease the beast).

My friends still remind me that I was so excited, I threw a party to welcome the photocopier. 🥳

Each tool offered greater possibilities and was well worth the investment, the learning curve and any celebrations. And knowing this, we continue to move forward.

What's new today?
Adding a Customer Relationship Management system, or CRM to the business many years ago (Filemaker) was a game changer, and one that has stood the test of time. Today we want more from our CRM, so we are integrating the new one into our business processes.

A colleague shared, “When selecting a CRM, you don’t date, you get married!” – Gulp. So, I investigated options and invested in the help of a consultant who could assess what we truly needed (this was key) and then another to help us set it up—we love our experts!

And now please welcome – marketing automation!

While we use our CRM primarily for sales purposes, we now use marketing automation as well to manage our marketing. We’ve found that integrating the two is a great boost to our business efficiency and improves the client experience.

We all want less repetitive work, right? Or is that just me? 😎

Look for our monthly newsletter in a few days where one of our smart and savvy clients shares how she uses automation to gain back time and track wins in her business, while optimizing client engagement.

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and certified Marketing Mindset Coach, and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy business leaders to shorten their sales cycle by connecting where they are going with who they best serve.