Last year, I hopped in my rental car (red, of course) and took a drive to meet with an intriguing new client. Impagination was tasked with helping to launch the reinvention of their brand.
I delighted in learning about their unique history and brainstorming with the team to lock down their key messaging. The elements of their heartwarming story became fuel for a holistic marketing plan driven by a deep understanding of them and their clients.
At the time of their December launch, demand for Insight Business Transitions estate planning services had secured many warm leads driving traffic to their new website. They were on fire!
Since that first meeting, our strategic marketing plan and the tailored sales tools we developed have helped Insight Business Transitions generate over $100,000 in new revenue in under 12 months. Read their story in a new case study.
See How We Did It »
What will fuel the growth of your business? A great message, the right tools, and a deep understanding of your target audience will ensure you keep demand hot while avoiding burnout.
If you're ready to add fuel to the fire and heat things up with some red-hot business development, we can help. Contact me, Laural Carr, or
visit our website. to learn more.
Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm
Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.
builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.