How Necessity Is The Mother of Invention
July 2020

How Necessity Is The Mother of Invention

Impagination June 2020 Newsletter


Who knew we would be confined and restricted by COVID-19 this long? Working from home, meetings, conferences, interviews, presentations, and even retreats have gone virtual. And I don't think virtual meetings are going away anytime soon.

For sure, there are upsides to the "new normal." No commute! But there are also challenges. When engaging with our clients, teams and colleagues remotely, do we really want them to peek into our personal spaces? How do we continue to "show up professionally", and reflect our personal and business brand at its best on-screen? It's not easy.

But, as the ancient Greek philosopher Plato once said, "Necessity is the mother of invention." A need or problem encourages creative efforts to find a solution. Today, there are ways we're applying Plato's philosophy to boost our presence on-screen.

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At Impagination, we help our clients build confidence about appearing on-screen. We provide practical tips for looking your best when working virtually... from any location.

Book a complimentary consultation with us to find out more about how to keep looking great and your brand looking strong on those video calls!

Let's Get Started! »

Warm regards,

Laural Carr, Kolbe™ Certified Consultant, Founder of Impagination Inc. Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.