January 2021

2020 → 2021 What will stay and what will go

Impagination January 2021 Newsletter


There’s no doubt that 2020 has been a challenging time for all of us, in both our personal and professional lives. With so much change this past year, many of us have become familiar with trial and error, experimentation and failure.

What we’ve learned at Impagination, and share with our clients, is that failure can be turned into unquestionable success if we take a clearsighted view at what didn’t go well in 2020, then decide what not to do in 2021. In our January post, we provide an exercise for making this assessment, so that you and your team can shift failure to achievement in the coming year.

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At Impagination, we work with our clients to set realistic goals for 2021, harvesting all the learning and lessons from 2020 to ensure that you grow, profit and thrive in the coming year.

Sign-up to learn how to determine your “First Best Action” in 2021. Download our First Best Action Planner™ tool to guide the exercise. Or contact us to help you facilitate this activity with your team, ensuring everyone is “all-in” and working together in 2021.

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Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™ and Persona Maker™ Approach. She is a Kolbe™ Certified Consultant and is passionate about helping smart savvy businesses find their next best client and boost new business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.