December 2020

Gratitude. The right attitude.

Impagination December 2020 Newsletter


For the last 20 years, I’ve offered yoga classes to a dedicated community who has no idea how much our time practicing together has benefited me. Our shared experience has taught me many critical lessons and given me stamina and resilience in my life.

I now teach virtual classes to support my community, and to strengthen connection and wellness while we’re isolated and under stressful circumstances. I donate class participation fees to Daily Bread Food Bank’s Covid 19 Relief Fund and have created a donation page where anyone can donate.


I’m grateful to all those who have made donations. Supporting those less fortunate right now feels right and makes me feel grateful for what I have, despite what I may not have, as we head into a very different holiday season.

Showing gratitude year-round, not just during the holidays, has major benefits in life, and for any business. More and more professionals and companies are showing appreciation daily, and reaping the benefits. When a business shows gratitude, customers feel valued and employees are more engaged.

This post looks at different ways to express gratitude that will strengthen bonds with your colleagues, clients and community… and fuel the positivity that moves your business forward.

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At Impagination, we explore “gratitude strategies” with our clients in order to overcome challenges, win loyalty with their teams and customers, and make pivotal decisions with confidence. Book a complimentary consultation with us to find the right strategies for you.

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Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™ and Persona Maker™ Approach. She is a Kolbe™ Certified Consultant and is passionate about helping smart savvy businesses find their next best client and boost new business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.