Marketing Nuts & Bolts - Using the S.Y.S.T.E.M.
August 2019

Marketing Nuts & Bolts - Using the S.Y.S.T.E.M.

Impagination August 2019 Newsletter Photo Credit: Unsplash


Did you ever buy a gym membership, then after a few weeks, stop going? Maybe it was because you didn't see results after your first five visits to the treadmill or those initial lifting sessions. If so, you're not alone, and stats prove you're likely to quit.

The reality is that it takes a few months of working out to really start noticing changes in your body. If you stay consistent, show up on a regular basis, and measure your progress along the way, the results you're looking for will happen, little by little.

It's the same with a marketing strategy. Be realistic. Create a reliable strategy that will help you maintain growth for your business over the long haul. Be consistent in following your specific tactics. If you don't see the benefits right away, stick with it anyway… and always measure, measure, measure your results.

At Impagination, we partner with our clients to create the most efficient strategy to help them achieve their goals. We customize the steps to specifically fit them and their team's natural style. It's not a one-size-fits-all approach. In the end, Impagination's proprietary Impact Formula™ produces a customized S.Y.S.T.E.M.. And our clients have proven… it works.


At Impagination, we work with clients to develop a consistent and dependable marketing strategy that is designed to fit their unique Persona so it feels authentic, easy and simple to maintain. We create the S.Y.S.T.E.M. and in our blog we look at what's involved to take your business to where you want it to be.

Warm regards,

Laural Carr, Founder and Creative Business Development Director at her Toronto-based strategic marketing firm, Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.