"Business as usual" is now "business unusual." If your service–based business is going to weather the storm, you need to adapt and embrace your new best friend – technology! While life in physical isolation is restrictive, sometimes uncomfortable, it doesn't have to limit you from:
- Being in contact with your clients
- Connecting with your networks to ensure business development is progressing
- Delivering your services in a new, and possibly more convenient way to a larger audience
- Pivoting to embrace new opportunities or new ways of adding value to your clients and community
Read Our Diary »
Special Offer – Virtual Meeting Pro-Tips
In the spirit of supporting our community, we are sharing resources and special offers. Feel free to share this info with those who are struggling and could benefit.
Book a Meeting »
At Impagination, we know how to help our clients and community stay on top of change and lay the groundwork for a better tomorrow. Talk to us about strategies to help you drive new business and thrive in a rapidly changing environment.
Laural Carr, Founder and Creative Business Development Director at her Toronto-based strategic marketing firm,
Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.
builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.