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October 2019

Are You Mindfully Managing Your Marketing?

Impagination October 2019 Newsletter Photo Credit: Unsplash


I missed leading my wonderful yoga class this week while celebrating Canadian Thanksgiving. You may not know that I started practicing yoga before it became a trendy influencer-driven, colorful spandex fashion event. In a world with few guarantees, as a busy business owner, I am guaranteed to feel physically, mentally and emotionally recharged for days by taking time to slow down, re-set and reconnect with myself, my goals and passions.

This month's blog we share how we use "mindfulness" to help our clients cultivate positivity and productivity to keep centered, focused, creative and out of the reactive emotional danger zone.


I see so many of my colleagues and clients feeling overwhelmed, running to keep up with events, commitments, project deadlines and the pressure to achieve quarterly results. Meanwhile their marketing plans and business development activities stall, just when they most need to cut through the noise to keep in front of their best clients. All these demands lead to stress, low energy, deteriorating emotional and physical resilience, even paralysis. But it is possible to manage stress while maintaining a proactive and consistent marketing plan.

Keeping healthy and motivated is key to ensuring business development unfolds consistently and repeatedly. And the best way to keep healthy is to build your mental and physical mindfulness bench strength over regular increments.


At Impagination, we embrace a "mindfulness" approach with our team and help our clients manage and thrive in the hectic world of modern-day business and business development. Mindfulness enables them to keep energy and concentration levels high, allowing them to be more productive and resilient. In this blog, we explore the benefits of incorporating mindfulness practices into the workday that are simple and easy to use on-the-go.


Warm regards,

Laural Carr, Founder and Creative Business Development Director at her Toronto-based strategic marketing firm, Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business. www.impaginationinc.com