"The Goldilocks Principle"
May 2020

"The Goldilocks Principle"

Impagination March 2020 Newsletter Photo credit: CinemaBlend


Have you ever wondered why some people always ask for more information, and others are overwhelmed by detail? It's all in their thinking style. Some of us need more information before making a decision and taking action. Others only want the highlights before deciding what to do.

As a strategic marketer, Impagination Inc. applies the highly regarded "Goldilocks Principle" to help our clients adjust to the way information is communicated, how it's communicated and when it's communicated. Yes, as in "Goldilocks and the Three Bears!"

Read More »

At Impagination, we help our clients efficiently communicate their key messages in a way that will engage their target audience and motivate action. Too much detail will lose audience attention. Not enough detail could turn them away in frustration.

Using the Kolbe™ Index, we can help you identify your own thinking style, as well as the approach your clients prefer.

Book a complimentary Kolbe™ session to find out more.

Let's Get Started! »

Warm regards,

Laural Carr, Founder and Creative Business Development Director at her Toronto-based strategic marketing firm, Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business. www.impaginationinc.com