Pricing as a Marketing Strategy  
May 2019

Make Sure the Price Is Right!

Clients Photo Credit: Pexels


While working with a client recently to identify their "Next Best Client", they missed the connection between their pricing and how they need to market their services. She offers two compelling services to two distinct audiences, so which service and audience should her business growth focus on? We analysed the two opportunities to discover two distinctly different pricing approaches, beyond more than simply calculating costs and adding a mark-up.

We support many of our clients to grow quickly and easily with these four basic approaches to price setting:

Which approach makes the most sense for you in terms of what you offer?


At Impagination, we help you work through your initial pricing analysis and determine which approach works best at the time of market entry; and later, how to adapt your strategy to changing market conditions. We make sure THE PRICE IS RIGHT for your audience!

Warm regards,

Laural Carr, Founder and Creative Business Development Director at her Toronto-based strategic marketing firm, Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.