I heard a story on NPR some time ago about New England fishermen working with scientists to develop a "smart" fishing net. This net would allow them to trap the plentiful flatfish in the Gulf of Maine, like sole and flounder, while avoiding endangered species like cod. It brought to mind the "nets" businesses cast in their attempts to grow.
How selective are you in your search for more clients, and are you using the right net?
In my latest blog post I detail why steering your business in the right direction involves developing a thorough understanding of your ideal client and a strategy to find more.
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Floundering in your search for your ideal client? Our Find More Best Clients workshop series is helping business owners determine who their best clients are and develop concrete action plans to find more. Learn more about how you can grow your business with more clients like your best clients by contacting me, Laural Carr, at 416.538.3330 or visit our website to learn more.
Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.
Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business. www.impaginationinc.com