4 tips for crafting a pitch-perfect 60-second pitch  
March 2019

Clock's Ticking

Clients Photo Credit: Unsplash


Have you ever woken up before dawn to go on a series of blind dates?

That's what it felt like last month when I woke at 5:30 AM to attend a speed networking breakfast. For 15 rounds, we went from table to table exchanging business cards and, with 60 seconds on the clock, explained what we do to our partner of the moment. It was intense. It was exhilarating. And by the end, I had earned a well-deserved mug of tea and had some fun sharpening an essential business skill: the elevator pitch.

You could be in line grabbing a coffee, at a conference, or on an actual elevator, and the opportunity to generate new business with a well-crafted 60-second pitch could present itself. How quickly you communicate what you do with clarity and impact can make all the difference in those serendipitous situations! In my latest blog post, I share my tips for creating a pitch-perfect elevator pitch.


Bonus: See my own 60-second pitch for Impagination here!

What's your pitch? We can help you set the right tone for your next marketing or sales conversation with strategic communications tailored to your business. Contact me, Laural Carr, at info@impaginationinc.com or visit our website to learn more.

Warm regards,

Laural Carr, CEO and Creative Business Development Director at her Toronto-based strategic marketing firm, Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business. www.impaginationinc.com