In December, my family packed up for a routine holiday roadtrip. With just the right combination of snacks, planned stops and Stuart McLean's stories to serve as our soundtrack, we were ready to enjoy the open road. Effective planning left us free to cruise, all while keeping in control.
It's the same approach Impagination took in 2017 when we were commissioned by a new telecommunications client. Although FlexNetworks had done the groundwork of landing some major clients and building infrastructure, it was time for them to expand their client base and to develop a brand that matched their initial success and would propel them even more.
We got to work developing their brand and designing their logo and collateral. The project included a digital element — creating their first website. Great care was taken to ensure their online presence was reflective of their brand and persona. We liberally used predetermined keywords aligned with their key messaging throughout the website. Just a few months after launch, a potential client found their website through a simple Google search resulting in a multi-million-dollar contract! See how we did it in one of our recent case studies.
See How We Did It »
Perhaps it's a website refresh, a new training course, or a revised strategy that could help your business cruise into success in 2019? If you're ready to find the right elements to set you up for success, we can help. Contact me, Laural Carr, or visit our website to learn more.
Laural Carr, CEO and Creative Business Development Director at her Toronto-based strategic marketing firm,
Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.
builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.