Action, drama, intrigue — who doesn't love a good story? Especially when it has a happy ending! That's why the case study is one of our favorite strategic marketing tools at Impagination. When you can demonstrate the effectiveness of your product or service through vivid storytelling, the result is a business that lives profitably ever after!
Strategic marketing with case studies drives action; it pushes the narrative of your business forward by making you a hero in the eyes of your potential customers. But when case studies don't use the rich storytelling techniques that can bring them to life, the result can sometimes be fatally dull and render them ineffective.
Last month, I had the pleasure of presenting on how to effectively market using case studies to a group of accomplished entrepreneurs. See the 6 practical tips I shared in my latest blog post.
READ MY 6 TIPS »
Storytelling is a big part of what we do. Ready to develop a powerful narrative that helps you stand out in a crowded marketplace or shine in a competitive industry? Start at chapter one with a free 30-minute consultation.
Contact me, Laural Carr, at email@example.com or visit our website to learn more.
Laural Carr, CEO and Creative Business Development Director at her Toronto-based strategic marketing firm,
Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.
builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.