I recently spent some time away from the office unwinding up north and recharging my creative juices. I was struck by how opportunities to unplug, relax and take stock have become much more important today. We're operating in what business experts call a VUCA world, one plagued by volatility, uncertainty, complexity and ambiguity.
We feel the effects of this in how rapidly things change, shift and expand in life and in business. However, understanding the dangers your clients and customers face from a VUCA perspective can be helpful in tailoring the right solutions. In an industry marked by complexity, for example, you might offer your clients simplicity.
How might you identify the challenges your clients are facing to position yourself as the antidote? In our latest blog post we talk VUCA and your value.
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Wondering what your antidote is? Impagination specializes in uncovering the unique value you offer your clients to help them combat VUCA. Contact me, Laural Carr, or visit our website to learn more.
I'm offering a limited number of one-on-one consultations in addition to our upcoming Find More Best Clients Workshop on October 24. Don't miss out on the early-bird discount, secure your spot before August 31!
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Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.
Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.