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Seymour Alper Inc. Identity Impagination

Seymour Alper Inc.

Corporate Identity

Award Winner For Corporate Identity
Define a new identity that reflects the progressive approach of an innovative business leader in the insurance industry.

Define the personality for an updated brand and corporate identity that reflects this financial services film’s innovative approach to business. The identity was applied to every aspect of corporate communications including stationery, collateral, web site, multi-media presentation, e-tools, e-stationery, e-newsletter, promotions and advertising.


Seymour Alper Inc. has capitalized on 50 years of experience in the industry to redefine the role of the insurance broker as a valued professional business advisor creating simplicity from complexity for their target audience.

“By taking the time to look at our core values, study our target market and understand our process, Impagination was able to successfully package our unique essence in a range of integrated marketing tools. We can now market what is unique about us and what we do rather than just concentrating on the product we sell.” 
– Elliott Alper