Define and launch a new identity that reflects the drug development company’s innovative approach and generate immediate visibility and recognition in the industry.
Define the personality and scientific approach to best facilitate internal buy-in for a full-colour corporate identity that reflects a bold and innovative approach to both business and science. The identity was consistently applied to every aspect of corporate communications including web site, corporate fact sheets, multi-media presentation and signage.
Within 10 months of the launch, recognition for PainCeptor grew 5-fold, attracting high level executive and science teams as well as solid financing and licensing of products to meet development targets.
“It was no easy task to facilitate and incorporate PainCeptor’s science and business goals into a single corporate identity that would be used to represent every aspect of our rapidly growing company. Laural Carr’s team embraced the challenge, kept us focused and armed us with a story and image that has set us apart in a very competitive field.”
– Marcus Brady