iFathom Corporation
Naming and Corporate Identity
Objective
Develop a new name and identity that reflects the professionalism, capabilities, and forward-thinking approach of an establised IT company.
Solution
The vivid logo transforms from blurred to crisp edges signifying the clarity that iFathom Corporation brings to its clients’ IT projects. The package has maximum dimensional impact with a striking die-cut “i” on each item.
Impact
An internal launch of the new identity to stakeholders and employees was overwhelmingly positive and generated a renewed sense of enthusiasm and energy for developing new business.
“After 10 years of growing a successful business, to keep ahead of the competition we needed to redefine our business, beginning with a name change. Impagination skillfully brought the name, image, and story together to launch to our team as well as our clients.”
– John Campbell
