Maximize the attendance and food donations at an annual open house event while featuring the capabilities of new personalized digital print abilities in the invitation.
Using a range of food images, each invitation was personalized with the recipient’s name and a photo of the specific food item requested for donation so each invitee knew exactly what to bring.
The party delivered 50% more food than the previous 3 years. In addition, clients who couldn’t attend the event wrote cheques to support the food bank.
“Impagination created the first campaign of its kind to send an individual personalized invitation to each recipient. Direct marketing attracted more individuals from the greatest number of firms ever to attend and increased awareness for an important cause.”
– Jay Mandarino