In the world of business, September is often considered to be the unofficial ‘New Year’… the busiest of all the annual quarters. But no matter how busy we are right now; we need to keep an eye on what we want in the future. Our desired results come from looking further down the road – five weeks, five months, five quarters or five years.
As business owners, most of us are scrambling to put out fires, keep clients happy and squeezing in precious moments of personal time where we can. We've all been there – procrastinating on getting started, or avoiding what may be complex, confusing or unclear.
And that’s where strategic marketing comes in ...
Smart marketing ‘fitness’
Like going to the gym, the marketing you do consistently is what works.💪 But it requires commitment… an investment of time, energy and often money and it’s best for it to be scheduled into your day, week, month, and quarter. It takes time to be known, liked and trusted.
The analogy between marketing and physical fitness was brought home to me when I committed to training for a 21K walkathon earlier this year. I’ve walked my whole life, but I had no idea how to train efficiently, without injury, and achieve this stretch goal.🏃♀️!
I engaged a coach who provided a training plan, regular check-ins to answer questions, and who tweaked the plan along the way. My coach kept it real, and simple, just the way I like it. She broke it down into bi-weekly tips, timed for when I needed them. 😅
I had accountability, and most importantly, a cheerleader. The power of that support was immeasurable!
Using a S.Y.S.T.E.M to build your marketing ‘fitness’
Just like a fitness training program, at Impagination we work with our clients to create and maintain marketing strategies and plans tailored to fit their business goals and personal style. We use an approach or S.Y.S.T.E.M. to ‘Save You Substantial Time Energy & Money’. 😉
It’s never a one-size-fits-all, off-the-shelf, solution. However, there are specific steps and criteria to be set to ensure you are not wasting time, money or energy when marketing.
In this month’s blog, we take a peek behind the curtain to share seven tips one clients uses in their S.Y.S.T.E.M.
Note: reading this Blog may change your mind about your marketing!
With fitness training, it takes a few sessions to start noticing changes in your body. If you stay consistent, show up regularly, and measure your progress along the way, the results you're looking for will happen. And you may even grow to enjoy it!
It’s the same with your marketing strategy. Like going to the gym, the marketing you do consistently is what gets results! 💪
Let’s get you started on YOUR S.Y.S.T.E.M. Join us for a monthly 60-minute Marketing Accelerator to build your marketing plan. Ask questions or get direct feedback on your current plan or marketing challenges. Set yourself up for success with a winning coach at your side.
Join me the first Thursday of every month to build your personal marketing plan.
Discover how your natural action style can help you win more business, reduce stress, increase productivity – and easily increase profits!
To your success,
Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and certified Marketing Mindset Coach, and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy business leaders to shorten their sales cycle by connecting where they are going with who they best serve.
Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding you more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com