September 2021

Demand Marketing – Seize Extraordinary Growth Proactively

Impagination Sep 2021 Newsletter

Q4 is here, and in spite of the impact of the “fourth wave”, we have a lot to be optimistic about. The sales cycle is picking up again, and economic conditions in Canada are expected to grow by 3.8% in 2022. This is the right time to ask, “What will 2022 look like for my business?” … and to start putting the building blocks and team in place to optimize growth next year.

This calls for a proactive, as opposed to a reactive, approach. It means accepting the things that can’t be controlled while taking charge of what can and focusing your time and energy on growth.

In fact, what you’re doing is reacting ahead of time. You see what’s coming, and you find yourself easily identifying new ways to deal with potential challenges before they emerge. Steven Covey, in his book The 7 Habits of Highly Effective People, writes about anticipating change and taking charge in advance. As he puts it, "If the weather is good, reactive people feel good. Proactive people carry their own weather.

In our September blog post, we look at how a proactive mindset applies to marketing, specifically “demand marketing.” It’s an approach based on foreseeing what your target audience really needs or may need in the near future, sometimes before they do. Then generating interest in how you can help them meet those needs. Demand marketing is a great building block for creating and sustaining long-term business relationships and ROR – learn more about ROR in our August Blog.

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Be proactive, plan now for 2022!
Let's talk about the demand marketing plans you can put in place in Q4 to accelerate business growth in the coming year. Join our Smart & Savvy Strategy School™ designed specifically for motivated businesses. Participate in interactive group sessions with other growth-minded business owners. We focus on creating a unique value proposition, connecting with a target audience on a deeper level, and using the exact tools our private clients use to create 10 – 20% growth year after year.

Reach out to us for a no-obligation conversation about how this tried-and-true program can help you seize extraordinary growth!

Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™ and Persona Maker™ Approach. She is a Kolbe™ Certified Consultant and is passionate about helping smart savvy businesses find their next best client and boost new business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.