Getting In Touch

Laural Carr

September 2017

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It's in the numbers!

It's a fact. It's more economical to engage and retain a loyal client than to acquire a new one. Loyal clients translate into more referrals, bigger profits, greater lifetime revenue and ultimately increased brand recognition. Research* shows engaged consumers:
  • Buy 90% more often
  • Spend 60% more each time
  • Are five times more likely to make a future transaction
  • Contribute 23% more to revenue and profit

How to build loyalty and retention
Loyalty and retention are built on a foundation of delivering an exceptional client experience. In an increasingly digital world, each experience you create for your client must differentiate you from the competition. Creating an exceptional client experience requires strategy and planning. It has to be consistent and maintained. One way to do this is to show appreciation to clients. This may be a special event or activity, a gift, a thank you note, a holiday greeting or a referral reward.

10 Ideas to Get You Started

The holiday season is our customary time to show gratitude. It started when I was a child admiring the holiday greetings that arrived from all over the world. I began creating my own using materials like doilies, ribbon and yarn. My grandmother offered me her nail polish and lipsticks to ensure I had just the right color, shimmer and texture. The tradition has continued with three decades of hand-making, designing and sourcing award-winning holiday greetings that have thrilled and acknowledged Impagination's best clients and fans. And we can help you too.

Need more numbers?
Read our most recent Great Greeting™ survey results and let us help you get started.

Don't miss the chance to easily increase your numbers! Showing appreciation to your best relationships pays dividends for your team, clients, centers of influence, strategic alliances and referral sources. And we love to share our tips, tricks and creative solutions so you can thrill yours.

Contact us for a complimentary consultation or visit Great Greetings™ on our website to find out how you can heighten engagement and retention to leverage your best relationships.

Warm regards,

Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.