|How Do You Leave Your Mark?
This year marks Canada’s 150 years as a nation. All things Canadian are on display, including what Impagination and Canada proudly share — the color red! So even nations have a brand, and in Canada it’s our love of nature, the outdoors, maple flavored anything, and being really, really nice.
What does your brand say about you?Your brand is what distinguishes you, allowing you to stand out, charge more and eliminate your competition. From the days when companies would literally brand their shipping containers and livestock, to the symbolic ways businesses and professionals brand themselves now, it has always been important to leave your authentic mark in the minds and hearts of your best clients or customers.
What signature images, phrases, colors and tangible elements represent your brand? Do you have a strategy for promoting your brand? Are you clear how you and your brand come across to clients and potential clients?
About the Author
Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.