November 2023

Persona and Positioning = Profits

Impagination Nov 2023 Newsletter

Have you wondered how you can make marketing less challenging or complex? Most of us have. And I’ve been working on that with my clients.

While businesses understand “Profits”, many are not familiar with the terms “Persona” or “Positioning”. And they are powerfully connected.

Persona is the role we display and portray in public. It influences your brand and differentiates you in the marketplace. Do you know the Persona of your business?

As it turns out, most of us don’t know how we appear in public. 🙈

From inside the business, it’s often difficult to see ourselves, or our business, as others do. I share a few easy ways to discover your Persona in this month’s blog.

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Positioning establishes where your product or service stands in relation to similar offerings in the marketplace, or in the mind of your ideal client.

We recommend ensuring your product or service is unique so you can market it strategically, focusing specifically on a distinct benefit for your client.

Positioning is essential in our current, noisy and crowded global marketplace. It’s crucial to stand out and take a position, even if it may create disengagement with those who are not your ideal client.

Could current positioning be why followers are unsubscribing? 😳 And, does it matter? Possibly not.

The key to increasing Profits is to become clear on your Persona and Positioning and then activate them in your marketing. I share 3 tips for doing this in our November blog.

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If you’ve been active in our community, you will notice we focus on Persona and Positioning in all our programs, our monthly Best First Action Marketing Accelerator™ and Smart + Savvy Strategy School and Business Leadership Breakthrough™. In fact, our private client programs embrace all of the critical pillars for your marketing success. It’s key to growth and profitability.

If you want to understand how you can use Persona and Positioning to increase your Profits, connect with me for a complimentary conversation.

To your success,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and certified Marketing Mindset Coach, and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy business leaders to shorten their sales cycle by connecting where they are going with who they best serve.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding you more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth.