Aristotle once said, “Knowing yourself is the beginning of all wisdom.”
With most new businesses lasting only five years, looking back at my three+ decade journey of visioning, navigating and growing my business, I realize how true Aristotle’s message is. Knowing yourself, being authentic, and really owning every niche you were born to be in is the key to running a successful and long-standing business... and living a fulfilling life.
Look at your origin story – Born and raised on Lake Nipissing, in northern Ontario, every summer we enjoyed the beach and water activities. We had heaps of snow to ski, slide and relish in winter, plus a skating rink. It was a four-season playground.
Look at your environment – My environment connected me to nature, with a sense of expansiveness. Gazing out the window to the lake, established a desire for a sense of space through my life. No wonder I love views from high places, hello CN Tower, Grand Canyon, Empire State Building, London Eye, Eiffel Tower, not to mention hot air ballooning, ziplining and the window seat for air travel. Being exposed to new ideas and experiences brought the gift of growth and enrichment.
Look at your influences – My father and grandfather were local business owners. One sold to retail stores and one served institutional customers. The conversations around the daily dinner table about what happened in both my father’s and grandfather’s businesses taught me many practical lessons.
What about YOU?
Think about the experiences you had growing up that influenced how you developed your own way of doing things… in business and in life.
Knowing yourself is the beginning of all wisdom. Thank you, Aristotle!
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Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™, Persona Maker™ Approach, First Best Action Planner™ and Smart+Savvy Strategy School™. She is a Kolbe™ Certified Consultant and certified Marketing Mindset Coach, and is passionate about everyone working authentically to achieve results naturally. She helps smart savvy business leaders to shorten their sales cycle by connecting where they are going with who they best serve.
Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding you more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be simple to execute by customizing for the persona of the people who drive business growth. www.impaginationinc.com