You may have noticed that we love the color red at Impagination. At a meeting with fellow entrepreneurs, a new contact who had seen some of our recent content asked me, "why red?" Red, a big part of Impagination's brand, is the lifeblood that runs through so many of our communications — with good reason!
Red represents what we try to infuse in everything we do for ourselves and our clients to create impact: boldness, strength and passion! Known to be one of the most stimulating colors, it has the ability to increase our appetites, get our hearts racing, quicken our breath, and ignite our passion. That's truly powerful stuff!
Color can have a big influence on how we think, act and consume. What role is it playing in your branding and marketing? Read our latest blog post to learn more about why color is central to your brand's persona and how you can paint a better picture of your brand by using the right colors.
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Looking for ways to convey your brand's key messaging through color? We can help. Contact me, Laural Carr, or visit our website to learn more.
If you need help determining what the elements of your brand might be saying to your clients and potential clients, I'm offering a limited number of one-on-one consultations in addition to our upcoming Find More Best Clients Workshop on October 24. Secure your spot before August 31 to take advantage of the early-bird discount.
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Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.
Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business. www.impaginationinc.com