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February 2020

What's your matchmaking strategy?

Impagination February 2020 Newsletter


Valentine's Day is just around the corner. For many, this is an opportunity to take action and target that 'special someone' with Cupid's help. Send flowers, chocolates, or an invitation to a romantic dinner. But in the long run, will this result in the 'perfect match'?

Cupid says: That depends... We first need to have a clear understanding of our own personality, interests and goals; then find someone who shares and complements these qualities.

It's no different in business. Matchmaking succeeds when we match our own business persona, or brand, with the persona of our best potential clients. This creates focus, minimizes marketing effort, shortens the sales cycle and adds more value. Ultimately, it's the smart way to convert a client into a long-term raving fan. Cupid agrees.


At Impagination, we know that landing new clients is exciting and energizing; yet it's the long-term relationships that end up being the most rewarding. We help our clients grow their base of regular, committed customers by creating a strong personal brand that matches them with their target markets.

Cupid's Special Offer: Sign-up for a chance to win a book by our colleague Patti Mara, called "UpSolutions: Turning Teams into Heroes and Customers into Raving Fans".

Impagination February 2020 Newsletter

We love this book and think you will too!

Warm regards,

Laural Carr, Founder and Creative Business Development Director at her Toronto-based strategic marketing firm, Impagination Inc., she is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.