Getting In Touch

Laural Carr

February 2017

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How to Avoid Red Tuesday

Bahamian bar sign
Photo © Laural Carr
The Tuesday before Valentine's Day is Red Tuesday. Many flagging personal relationships are ended on this day, frequently via text message. Ouch!

Valentine's Day is all about showing special attention by exchanging chocolate, hearts, flowers and all things red. We love red! And who doesn't love the thrill of receiving special attention? We know clients do. In business, when is the right time to show some love to clients and important relationships to avoid a Red Tuesday experience?

For the 15th year, Impagination's Great Greeting™ Survey results clearly reveal how to engage and appreciate clients. Some highlights from this year's results are:

  • 89% received their favorite greeting via mail, up from 83% last year.
  • 26% prefer to receive a combined mail and emailed greeting, but only 13% sent a combined greeting.
  • 2% sent a greeting via social media, however 0% of respondents preferred this media.
See this year's results

Many thanks to all the participants this year! Your comments and photos contributed tremendous insight. From all submissions, we couldn't agree more with our prize winner, Debbie Bunze, "I personally love and cherish handmade or handwritten greetings. I save my favorites. If it is branded well/cleverly and has a "hook" I'd keep it!"

At the high cost of acquiring new clients or customers, how will you show appreciation to your best relationships in 2017? What time of year works best for your business? Regardless of the season or occasion, what will make an unforgettable impression and reinforce your brand? We are here to help.

Worried that your attempts to engage and retain clients are going unnoticed? Let Impagination help you create real impact for your brand and business any time of the year. Contact Laural Carr at 416.538.3330 or 1.877.538.3330 and visit our website to learn how we can help.

Warm regards,

Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.