August 2021

Growing your Return on Relationship

Impagination Aug 2021 Newsletter

And after months of being cooped up inside because of lockdown, where I live, there’s nothing like being active outdoors, enjoying the warm weather and sunshine. For many of us, that also means gardening, whether in our yard, or on our patio or balcony.

Planting and tending a garden is parallel in many ways to growing relationships with our best clients. They both take time and dedication. In business, we plant the seeds of opportunity, nurture the relationships that show potential, weed out the ones that are not a good fit, and plan for a future harvest based on where we are today.

That “harvest” is sometimes referred to as ROR – Return on Relationship. We’ve all heard of ROI – Return on Investment – a way to measure the profit or benefit we get in return for the money we invest. It’s all about dollars and cents. Return on Relationship is about the value that grows over time by nurturing a business relationship. When we deliver a remarkable end-to-end experience across every client touchpoint, in return, we can expect increased loyalty, business, and referrals coming our way.

In our July blog, we looked at investing in Return on Relationship by showing gratitude to your clients. In our August post, we’re taking it one step further, exploring the four stages of building your ROR – a proven formula for long-term business success.

Read More »

And speaking of formulas!
At Impagination, we love formulas! Formulas simplify and bring clarity. That’s why we named our signature private client program the Impact Formula™. And a key component of the program is a deep understanding of your current best clients. This goes beyond typical demographics like gender, age, location, income etc. and gets at the heart of the relationship you have with your best clients.

We are excited to offer our Smart+Savvy Strategy School group program for 1-3-person service businesses who want to apply our proven formula backed-up by our tried-and-true tools and a community of support.

Reach out to us for a no-obligation conversation about how this program can help you!

Warm regards,

Laural Carr, Founder of Impagination Inc., is an award-winning marketer and creator of the BizBackdrop™, Impact Formula™ and Persona Maker™ Approach. She is a Kolbe™ Certified Consultant and is passionate about helping smart savvy businesses find their next best client and boost new business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business.