5 more strategies to put you out in front in 2022

(If you missed the first 5 strategies, check out November’s blog post.)

  1. Personalize your content

    These days, with so many more businesses offering similar products and services, consumers are savvy about what they want, and demand more tailored brand experiences. The key to attracting the interest of your target market is to provide the personalized content they’re looking for, on marketing channels that will best reach them. Here are three examples:

    1. Personalized emails: People appreciate being seen as individuals. Personalized emails make it more likely that an email will be opened and clicked on. They strengthen customer experiences by sending the right content to the right people at the right time. For the last 10 years, personalized email has proved to be the channel generating the highest ROI for marketers.
    2. Podcasts: Podcasts are audio files that are multi-task friendly. They can be listened to while driving, working out or doing yard work. They’re like hanging out with friends, enjoying a discussion on a topic that interests you. That relationship keeps bringing listeners back to their favourite podcast series, and has created consistent growth in this marketing channel over the last decade.
    3. Videos: We all know that an image is worth a thousand words. Using videos for promoting and alerting people about your product or service is gaining a lot of traction in businesses of all sizes, due to their ability to engage audiences across multiple platforms.
    4. Blogs: Posting personalized content of interest to your audience on your website shows that you care about their needs and positions you as a trusted expert with an authentic voice. It’s a great tool for engagement and can be used as a conversation starter on social media platforms.

    Let’s delve a little deeper into blogging…


  3. Create B2B blogs

    As the world of digital marketing evolves, one thing is certain: consumers want to learn about your business and offerings from content rather than traditional ads. According to 2021 stats, companies who blog produce 67% more leads per month. Savvy entrepreneurs who use blogging as a marketing tool are 13 times more likely to get a positive ROI.

    If you blog regularly, it increases the probability of being discovered online. It’s a way to reach your intended audience and convert some of those readers into leads, saving you the cost of other forms of advertising.

    And here’s something to keep in mind when writing your blogs…


  5. Capitalize on storytelling

    No matter how we differ as individuals, we’re all hardwired to be pulled into good stories. Our brain is programmed to crave, seek out, and respond to a well-crafted narrative — and that will never change.

    Storytelling is one of the best ways to capture attention and resonate with consumer emotions. Share a story about the time you helped a client solve a particular problem. Or how you came up with a new service offer that filled a market need and brought in new business. Or how, when you were walking your dog in the park one day, and daydreaming, suddenly an idea “struck” you that you later successfully applied in your business.

    Your audience may not have lived your story, but they’ve lived something similar, and as they listen, their brain begins remembering a time when they felt that way. They mirror their emotions to yours, so when you feel it, they do too. And this creates associations within the brain that retain the information you shared with them.


  7. Automate your marketing

    If you’re looking for more client leads, conversions and sales, all with less work, consider adding automation to your digital marketing strategy. This involves using software to program repetitive tasks such as email marketing, social media posting, and even ad campaigns – not just for the sake of efficiency, but also, ironically, to provide a more personalized experience for your customers.

    Once you have a defined strategy for your marketing campaign, you can automate many of your activities across multiple channels. This way you’re spending less time on repetitive tasks, while maximizing efficiency and, ultimately, increasing revenue.


  9. Be an explorer

    As you think about the marketing direction you want to take for continued growth in the new year, it’s not a bad idea to set aside time for some “blue sky thinking.” Get together with colleagues and other business owners to brainstorm, explore new approaches, be inventive.

    Consider, for example: “Is there value in partnering with another organization?” “Could referral marketing be a useful channel for me?” “Am I making the most of video?” There are no limits, no judgments, and no consequences to “thinking outside the box.” And it can have a powerful and positive effect on your business.

Let’s get started!
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Now is the time to create a marketing strategy for 2022, one that helps you define clear, realistic and measurable marketing objectives for your business. If you want to be proactive like our clients, reach out to book a complimentary consultation to see which of our proven programs is the best fit for your business.
You may, for example, want to join a select group of other ambitious entrepreneurs to sharpen your strategy, share ideas and brainstorm together in our .

Here’s to putting you on top in 2022!