There is always opportunity to build buzz for your brand through a targeted demand marketing approach, based on these key principles:
- Understand Your Audience
Who are your ideal clients? Where are they coming from and how do they want to receive information? You may have to do some research about this by surveying or interviewing prospects and existing clients.
Determine what sets your business apart. What features do you offer that no one else does? Is there something you can do better than everyone else? By knowing exactly who your target client is, you can deliver the right content to the right audience at the right time.
- Get Your Audience Involved
Think about new opportunities to interact with your current and prospective clients in ways that address their specific interests and needs. Engaging with them makes them feel important and valued. At the same time, you’re building awareness of what you offer, nurturing strong relationships and generating future demand. They’ll become your best brand ambassadors and supporters moving forward!
- Deliver Added Value
Explore channels to create content that informs and educates your target audience. This will help build awareness and generate interest in your brand. It cuts through the noise and demonstrates your thought leadership, industry expertise, and the added value that sets your brand apart.
- Integrate Marketing Efforts
Create a strategy for delivering a unified message across all the marketing channels that your brand uses. This ensures consistency wherever your target audience chooses to interact with your brand. Tactics could include:
- Integrating the new content you create for your website or blogs with an SEO plan to make it more search-engine friendly.
- Promoting your content through various platforms such as Facebook, LinkedIn, Twitter, and other channels that are relevant to your target audience.
- Combining your content with your email marketing strategy to build and nurture relationships with the audiences you have captured.
Marketing automation tools can help you with time-consuming tasks such as sending multiple emails or posting content on different social media platforms, as well as responding to engagement.
- Measure Your Results Through Data
How well have you done in generating awareness and interest in your brand? You can measure your success with metrics and key performance indicators (KPIs). These tools let you know about engagement, click-through rates, and website traffic. You’ll learn:
- Are people posting comments and sharing your content?
- Can people find you on search engines?
- Can your website be found through various social media channels?
Demand marketing is a proactive approach that will help you build relationships with both your current clients and your newly identified prospects. Once the system is in place, you will feel the relief of knowing that your marketing is continually supporting your business as well as the needs of your ideal clients.
And to support you with this …
We’re here to help you put your demand marketing plans in place in Q4 to accelerate extraordinary business growth in the coming year. If you’re a candidate for our Smart & Savvy Strategy School™, participate in interactive group sessions focused on creating your unique value proposition, connecting with your target audience on a deeper level, and using the exact tools our private clients use to achieve 10 – 20% growth year after year.
Reach out to us for a no-obligation conversation about how this program can help you!