Whether you rate yourself using stars or bells, succeeding in 2023 will be all about consistency. Have you rated your digital marketing recently? On a 10-point scale, how does your business score regarding the latest marketing essentials? Rate your readiness from 1 to 10, 1 being low (not ready) and 10 being high (I got this!).



  1. Digital marketing strategy is critical.
  2. Content marketing strategy is essential.
  3. Direct-to-Consumer or Client (D2C) strategy is key.
  4. Prioritizing customer retention, not just acquisition, is crucial.
  5. Understanding our customers without relying on outside data is vital.


Digital marketing strategy

Your clients want to interact with you and your business across multiple channels and devices. They expect to have a continuous experience and to have personalized, one-on-one conversations with you, whether from your website, on social media, or by email or phone, at just about any time.

Keeping up with the latest technology platforms and devices can be a challenge. Is it time to make digital marketing a holistic part of your business strategy?


Content marketing strategy

When you create and share articles, videos, podcasts, and other media relevant to your target market, you’ll find it an effective way to attract, engage, and retain key audiences.


Keep in mind the four pillars of content strategy:

  • Relevance – Create personalized content aimed at what your clients are looking for.
  • Consistency – Provide a unified voice and clear brand identity with every touchpoint.
  • Creativity – People have short attention spans, so have fun creating experiences that are fresh and different.
  • Speed – Be among the first to respond to market trends.


Direct-to-Consumer or Client (D2C) strategy

Direct-to-consumer or client (D2C) is a strategy that bypasses brokers, retailers or middlemen to sell direct. They often market via online mediums.

Brands that do well are those that attentively respond to and collect data and feedback that guides business decisions. When was the last time you surveyed your clients and customers?


Prioritizing customer retention, not just acquisition

While gaining new clients is important for your business, retaining the clients you already have is even more important. Over time, retention can become a powerful resource for new client acquisition.


Why? Because happy customers boost word of mouth. When you deliver exceptional service and high-quality results, they are more likely to spread the word to others.


Understanding your customers without relying on outside data

Key for any business is knowing your client, understanding what they want or need and the most effective way of making your service or product available. When you understand what makes them tick, your tactical marketing decisions become clear and much easier.

Nurture their trust and loyalty with great service. Encourage them to engage with you in personalized communications, and if appropriate to your business, provide special offers and discounts.


Are you ready for 2023?  

Reach out to us for a no-obligation conversation about your completed scorecard and how it can help you define your Strategic Marketing for 2023.


Bring on 2023… You’ve got this!